An example is the Facebook Like button that ‘signifies approval’ It mattered when we lived in tribes and in small groups but with social media, the process has been hijacked. The drive for social approval: The need for social approval is deeply seated in our brains.When you never know what you are going to keep scrolling down the pages Intermittent positive reinforcement: Variable rewards are more addictive than predictable rewards.Tech companies encourage tech addiction through two forces: Tech companies make their money by making users engage with their products compulsively. The addictive properties of new technologies are not accidents but are designed that way. What makes people feel uncomfortable about digital technologies is the sense of losing control. Smartphones have reshaped our experience of the world by providing an ever-present connection to distractions. He is best known for his books on productivity and technology, such as Deep Work and Digital Minimalism. About Cal NewportĬal Newport is a computer science professor at Georgetown University and a New York Times bestseller author.
To live a more fulfilling life, you need to take back the control you have lost. Tech products are built to be addictive and this can be detrimental to your mental health and general well-being.
Digital Minimalism by Cal Newport will teach you how to reclaim your time from addictive digital technologies.
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